8 Essentials Graphic Unused Concept
For this project, I wanted to refresh the original graphic by incorporating the company's branding while maintaining its core message. I explored ways to make the design feel more cohesive with the company's visual identity while adding my own creative approach.
By using the text to form the curvature of the figure eight, I experimented with a more original layout that made the information part of the graphic itself. Although this concept wasn't ultimately selected, it allowed me to explore a new direction while staying true to the company's brand.
This is the original graphic the client wanted rebranded to match their company aesthetic.
I had the idea of having the text make up the curvature of the figure 8, so here is the first stage of seeing what that would look like.
This is the comp provided to the client. The client ended up going with a different graphic that was more closely related to the original design.
This is the original graphic the client wanted rebranded to match their company aesthetic.